Writing Sample - Grant Proposal Marketing Plan

Marketing Plan
[Redacted for confidentiality]


I. Present live demonstration followed by documentary film on site to internal staff and board members, in 2 – 3 shows with panel discussion afterwards.
Advertising: Company intranet, bi-weekly newsletter, and poster campaign.


II. Present live performance and film to public-facing staff and clients (including agencies) and their families.
Advertising: Company intranet, bi-weekly newsletter, and poster campaign.

III. Outreach via fliers, letters, and (if accepted) posters to other Seattle area agencies, offering presentation to their clients and staff; especially agencies that may have their own specialist group (but not a full department).
• Agency No. 1
• Agency No. 2
• Agency No. 3 – I have a personal connection with the CEO, as she was the COO for _____ for 4 years and supported this department; she often said to me “You are the one who brings life to our clients”
• Agency No. 4
• Agency No. 5

IV. Depending on length of work (if under 12 minutes) will audition at [venue] for curated open showcase for local performers. Will have video on loop in the lobby.

V. Will submit process and film for _____ Association conference.

VI. Will contact local schools teaching [field of specialization] to educate them about [FOS] as a profession, a viable efficacy-based method for referral, and an educating tool of how it is used with clients. I will develop a letter, and flier, and follow up with a phone call to these departments:
• Organization No. 1
• Organization No. 2 – we have a strong affiliation with them as we sponsor interns
• _____ University
• _____ College of the Arts
• _____ University
• _____ University






Marketing Plan (Contd.)

VII. Contact via letters, fliers, and phone calls the local chapter of National Association for _____ in Western Washington to present film as an event for members and families.

VIII. Send out letters and fliers and follow-up with phone calls to other facilities to help educate them about the uses of [FOS].

IX. Send copies to all [FOS] schools in the United States to have in their libraries as a teaching and inspirational tool.

X. Create a website for the project. I will act as moderator and have a section where people can post their responses and reactions to either the dance or the film to foster communication between all types of people that are privileged to view the work.